Real brands, built end to end

THE CHALLENGE · CAQABADDA

Asturan needed to compete with established modest-wear labels while launching from scratch. The brand had to read as premium instantly, and the store had to make browsing a collection feel considered rather than transactional.

THE APPROACH · HABKA

Warm burgundy and gold anchor the identity, set against generous editorial white space for a soft-luxury feel. Product photography leads every page, with restrained typography so the garments carry the attention.

DELIVERED · WAXA LA GUDBIYAY

• Full brand identity and logo system
• Colour palette and typography rules
• Shopify storefront design and build
• Product page and collection templates
• Social launch assets

PALETTE · MIDABADA

THE CHALLENGE · CAQABADDA

Frankincense carries deep heritage, but the category is crowded with either clinical white packaging or heavy traditional motifs. SNG needed to feel rooted and contemporary at the same time.

THE APPROACH · HABKA

Deep olive and soft sage set a quiet, botanical tone, paired with an elegant serif logo. The system is deliberately minimal so the ingredient story and the product itself do the talking.

DELIVERED · WAXA LA GUDBIYAY

• Logo and brand identity system
• Colour palette and typography
• Packaging and label design
• Product photography direction
• Social media asset kit

PALETTE · MIDABADA

THE CHALLENGE · CAQABADDA

Food importing lives or dies on trust, and the brand needed credibility with shopkeepers and families at the same time. It also had to survive every surface it lands on — cartons, vehicles, warehouse signage, rice sacks and tiny product labels.

THE APPROACH · HABKA

Navy carries the sea trade and logistics side, green connects to food and freshness, and gold adds a note of quality. White backgrounds with navy type keep packaging readable and food-safe, while the BM mark handles the small formats where the full wordmark cannot fit.

DELIVERED · WAXA LA GUDBIYAY

• Primary wordmark and BM logo mark
• Four-colour palette with usage rules
• Packaging-ready typography system
• Pattern system from leaf, arc and route lines
• Packaging across rice, canned goods and cartons
• Logistics, retail signage and business collateral

PALETTE · MIDABADA

THE CHALLENGE · CAQABADDA

Marketplaces have to speak to two audiences at once — buyers who need to trust the platform, and sellers who need to believe they can grow on it. The identity had to feel like a serious platform without losing the optimism that makes people start selling.

THE APPROACH · HABKA

Green leads with trust and growth, yellow signals opportunity, and a controlled pink spark drives calls to action. Deep forest gives the system maturity while warm cream keeps it human. The B meets the basket in a mark built to work as an app icon, a favicon and a sticker.

DELIVERED · WAXA LA GUDBIYAY

• Primary lockup and secondary wordmark
• B-and-basket logo mark for small formats
• Five-colour palette with print values
• Futura-based typography system
• Pattern system for packaging and social
• App, delivery, packaging and seller applications

PALETTE · MIDABADA